Passion is the strongest energy source in the universe. Beyond any other motivator is passion for doing a great job. I am currently training for a cycling event, Ride the Rockies, five days 412 miles! Training for a marathon, or mountain climb, or any major event teaches the power of passion.
Training for months every day gets monotonous, goals tend to fade as you one more time put on those sneakers and ride for 4 hours on a beautiful Saturday while your friends sleep in or plan a morning at the farmers market.
Passion is often understood as a high adrenaline short experience, not really. True passion can be enjoyed for months years and more. Passion extends for the entire time it takes to complete what you start.
Integrity takes self-honesty and staying in line with commitments. Companies invest in new products and offerings all day long, they take risks based on returns to hire staff and return dividends or growth to investors. As shareholders or stakeholders we strive for success over time and to get there we risk responsibly then work hard.
Integrity in the market is rewarded over time, do what you say and say what you do. Risk and stay with you early customers and now you demonstrate passion and integrity. The market likes that! Risk and not stay with it and the market will never forget. Recently a business leader lightly remarked about being at it for 12 years. My comment in return was that is a short time.
Time is what it takes to win, maintaining integrity and passion over time is a winning business equation.
BTW in physics the formula for Power is Work over Time!
P=W/T