But frankly what has ever been innovated properly in committee? My Point Exactly!
509inc had a similar thought when we started 4 plus years ago and since then brilliance inside 5o9 and listening to customers has allowed us to build a better solution.
With web apps rather than native apps, Services can update as often as they wish and start driving new interface excellence! Even do Personalization?
The entire HTML5 thing is driving business our way.
We actually are better than HTML5 in that:
HTML5 is a pull of metadata. We are a push, Less data on the network, more efficient system. We can access (as an app) all the phones APIs not true for browsers. We also can add personal data in the metadata field for the service and the customer to share that is defined by the service! (Imagine User name and password in metadata and only a pin for mobile log on)
The market is waking up to web apps over native:
http://www.infoworld.com/d/developer-world/smartphones-tower-babel-developers-453#talkback