BoxStrategy why? To begin, somewhere, someone came up with the phrase “Think outside the box” Wow doesn’t that sound cool and enlightened!
A fair part of what I do involves a level of BPR, where I am brought in as “New Eyes” expected to deliver that out of the box thinking! Truth be told, I must understand the Box before I can think outside otherwise it is just disjointed garbage.
Today many speak of values and principles. In marketing there are principles and truths that are pervasive. Basing your marketing on process is important. More important is a broad understanding of the foundations that underpin your activities.
More often I find a lack of understanding within companies of why? Why do we do this? Why not change? The “Out of the box” crowd can hold innovation above understanding which is often a disaster. Understanding the box from which the team or company comes, what they believe, Where they have been is critical.
There is a phrase about learning that I have found true. “Any generation that knows not of history will only be able to operate in their own moment”
Know your “Box” and your perspective, ensure all around you can understand the greater contexts of ideas, activity and indicatives’! I am also a fan of the Stargate movie and in the first movie the scientist discover the gate, Understand how to power it, Understand the basic operation but miss one point that we all know.
You can’t get there from here if you don’t know where “Here” is!
