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Tag Archives: 1:1 marketing
Contextual Marketing is a Conversation
Mobile has the most personal marketing medium or 1:1 marketing of any medium in marketing history. The challenge to marketers has for a few years been to “Gather” data on their customers. Well now we have volumes of data that … Continue reading
Posted in Leadership, Marketing, Product Managment
Tagged 1:1 marketing, Context, leadership in marketing, mobile conversations
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Agility!
“People are asking the same questions about mobile today that they did about Internet back in 1997.” Why? In a word Agility. Where is the agility in the process? Where is the robustness? Apps are fun and cool but they … Continue reading