When is a road map more than a list of features? When it is connected to people! Yes all features come from problems in the market that our customers have, it is also connected to a persona that an indiidual customer may represent.
The afterburners of excellence comes when Product leaders connect those features to team goals and individual excellence that all roll up to the company vision, mission and goals. Vision and mission statements are living documents. Not in terms of change which should happen in a considered process only but in terms of being owned by everyone and held in their role or tasks every day.
It is common for the team to produce goals or missions then leave them on the wall never to be thought of again until review cycles. Forbidden is to extend them to your customers but that is also a great place for them to be shared, a great test by the way of how internal or market focused those goals are.
Today we talk about team in a politically correct manner over the individual accomplishments. High performing teams understand that “Teams” don’t accomplish people do. People are supported in their teams not able to do much without others but when the rubber hits the road there is a person that picked up that task and delivered it through whatever means.
I have built many high performing teams that in a few cases delivered just unbelievable solutions. All these great teams celebrated the individual who “Pulled it through” not selfish about the parts they help with, understanding that their turn will come.
Celebrating the individual attachment to goals is powerful to make the accomplishments and vision statements real! Do the roll up with your team at the start and close of each effort. It is in the human nature to need a tactile real world connection of their work with the greater vision. Leaders make this connection and strengthen their teams to connect the dots.