Another UGHHHH! Moment. Your communication is critical but it does not add value! As a follow-up for the last post value needs to be clear, your market needs to just get it. If you have to explain it or resell it or repackage it guess what?
It does not exist! Value is what you create when you create products. If there are no features of the product that drive the market to change than you need to change. There is not a design flaw or market product mix failure that can be sold through m0ore better communication.
I now return you to your redesign!