Recently reading a book on President Coolidge and in this clip from Richard Branson use the word Enterprise in a way that is not common today. Enterprising individuals are creative, willing to work hard, sacrifice long hours building and changing their ideas to meet a market.
en·ter·prise (From Dictionary.com)
1. a project undertaken or to be undertaken, especially one that is important or difficult or that requires boldness or energy:
2. boldness or readiness in undertaking; adventurous spirit; ingenuity.
3. a company organized for commercial purposes; business firm.
Read the words that make up the definition and ask if you and your team are there? Values I seek to build in a team, in my company and most importantly to pull from myself. This is not PC fluff but hard core well understood terms for all