Box Strategy — for Serial Innovators & Product Managers — Thinking outside working inside the box


Box Strategy is for Serial Innovators and Product Managers looking for great ideas or best practices to help install effective Innovation in their Products.

What is Innovation?

Innovation is significant valuable invention in a product or service.

  • Innovation is cultural
  • Achieving Moonshots, one box at a time
  • Team based and cross functional at the core
  • Innovation is not a one time event or program

About Me

Contact –

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A Product Marketing/Management Guru, an entrepreneur, innovation/strategy leader and have started and led all functions of successful tech businesses, and products through their lifecycles. Experienced leader focused on building market based solutions and teams aligned with the entire organization.

I have been building products since childhood, always solving problems, fixing broken stuff, and redesigning stuff I took apart. At first I could not decide if I wanted to be a theoretical or application engineer, I excel at both and enjoy customer interaction, yes I have also carried a sales quota!

My first career was in B2B marketing and product strategy on the agency side, part “Mad Men”, part mad scientist. My career is marked by my own single product start-ups and turning around struggling strategic product initiatives in global companies to produce record performance and revenue.
I lead breakthrough Innovation as part of the front end of a product management process. Basically creating vision, then transforming it into reality, next incubating the early product in the mainstream market often through strategic early exit.

I‘ve created new structures to identify, capture then apply innovation by listening and using the right framework at the right time. Strategy and problem definition define the tool or process. I am an expert in most all the innovation frameworks, UX/UI design, product management and cognitive interviewing techniques.

Portfolio level product executive with deep marketing and hands-on entrepreneurial experience in various industries and company sizes driving revenue, creating a new product pipeline and executing Product Life Cycle activities at all stages. I value being a lifetime learner, leader, coach.
| MBA | MS | NPDP | CIL | PMC-11


An avid Cyclist, Hiker, Explorer, I love the game of Baseball and yes the Yankees. My life as a Product manager and entrepreneur has taught me finally to seek the base hits while enjoying the home runs.


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